Today’s lecture involved web 2.0, it appears to be some kind of platform used across the net, could not really get a definitive answer and still trying to get my head around it, however somethings to note include the tremendous use of the application across the web. Also the interest in web 2.0 became apparent in 2004, peaking in 2007 via google survey, it is American born and describes the perceived second generation.
Tangible qualities of web 2.0, is the user participation, this is were one will dissect what 2.0 is, networks such as flickr and face book rely on people participation, hence they supply the application programming interface and rely on user content, causing a band wagon effect that has seen both companies forged into monopolies. Decentralization, User contributed value, collaborative filtering were all mentioned in lecture indicating facets such as the more people that use the API’s, the more valuable it becomes, tracking consumer behaviour through sites such as amazon, network effects, how positive feedback can get a flow on effect from other consumers, for example this product has this rating 45% or other purchaser’s that bought this product also bought this etc, basically we are the web, and web 2.0 is a brilliant way of capturing us.
The long tail is basically a mechanism for gaining a grasp of marketing on the web, beginning with a lot of volume and drawing out to less, it indicates popular content to less popular, the benefit with this is companies such as Amazon can sell content online with infinite space, whereas the local book store is less inclined to store as much content due to space deprivation, therefore making them less dominant in the market. The Internet also has the benefit of being instant worldwide, never out of stock and companies such as itunes have six billion in sales and control about 70% of the market, web 2.0 is a huge contributor to this as it monitors patterns and buying behaviours.
Re-mixability is the process to content data easily, transfered =API’s open source mash-ups XML. Some key words relevant to web 2.0 are participation, visability, economy, design, standardization, remixability and convergence. Alot of applications have a rich user experience, are easy to use, pleasurable and with improved applications/interfaces are increasingly like desktop applications, web 2.0 is linking people.
